Manifesto SHORTS

In the fast-paced world of social media advocacy, brevity is key. Our short format videos are designed to captivate audiences in 90 seconds or less, ensuring your message breaks through the noise and resonates with viewers.

Here’s how to get your manifesto to cut through the noise:

  • Take your manifesto and prioritise your key asks
  • Use Dispatch’s creative expertise to turn each ask into a short snappy video, perfect for online sharing
  • Roll together the short videos, into one longer video for use at events, in meetings and on your website
  • Amplify your video with promotion on Politics.co.uk

As video content continues to dominate internet traffic, it’s essential to adapt your approach. Our tailored solutions harness the power of short-form video, keeping viewers engaged and informed, whether you’re targeting policymakers, industry stakeholders or the general public.

With platforms like TikTok and Instagram driving engagement through short
video content, there’s never been a better time to embrace the trend.

Reach out today to learn how our expertise in short format videos can elevate your advocacy efforts.

Geo-targeted Video

The next general election could witness the highest number of new MPs since WWII. Such big changes means it’s prudent to start getting on the radar of PPCs early on to build relationships.

With a geo-targeted video, you’ll immediately grab the attention of a PPC or incumbent MP because:

  • The video will stand out as different. It’s specific to their area so will grab their attention and focus.
  • Once you have their attention, using locally based data and information will prepare the ground for your conversation
  • They will understand the importance of your work in the context of their constituency and constituents/voters

It doesn’t only work for MPs and candidates. If you use a video specific to a local area, you can similarly get the attention of local people. For instance, you can mobilise their support and ask them to write to their local candidates/representatives.

A clear and simple animation allows for less time spent explaining your data in a written document; instead you can simply target local political stakeholders and have them face data that’s relevant to them via a clear medium. A short 1-minute animation is the ideal tool to share data and complex information easily, whilst grabbing the attention of the viewers.

Our animations will be bespoke to your organisation needs and visual style, whilst bringing your data to life in a way that empowers effective advocacy.

Campaign Video

Campaign videos are animated videos used for the purposes of explaining a campaign, raising awareness and boosting engagement.

You have the opportunity to tell the story behind your campaign and why the viewer, whatever audience segment they are from, should care about it.

A campaign video is a versatile tool: it can highlight a charity’s mission or shine the spotlight on a specific matter, help to boost donations, introduce a lobbying campaign run by a trade association or pressure group, or even promote an advertising campaign.

 

Check out this example produced for the Clean Clothes Campaign:

People who watch campaigning/fundraising videos are 48% more likely to make a donation to a non-profit organisation. This is one type of reaction to a campaign video although it shows the strong impact this medium has.

Whether you want us to design an abstract concept or create a narrative around characters in a specific environment, we will create the perfect campaign animation for you.