Campaign videos are animated videos used for the purposes of explaining a campaign, raising awareness and boosting engagement.
You have the opportunity to tell the story behind your campaign and why the viewer, whatever audience segment they are from, should care about it.
A campaign video is a versatile tool: it can highlight a charity’s mission or shine the spotlight on a specific matter, help to boost donations, introduce a lobbying campaign run by a trade association or pressure group, or even promote an advertising campaign.