Campaign videos are animated videos used for the purposes of explaining a campaign, raising awareness and boosting engagement.

You have the opportunity to tell the story behind your campaign and why the viewer, whatever audience segment they are from, should care about it.

A campaign video is a versatile tool: it can highlight a charity’s mission or shine the spotlight on a specific matter, help to boost donations, introduce a lobbying campaign run by a trade association or pressure group, or even promote an advertising campaign.

Check out this example produced for the Clean Clothes Campaign:

People who watch campaigning/fundraising videos are 48% more likely to make a donation to a non-profit organisation. This is one type of reaction to a campaign video although it shows the strong impact this medium has.

Whether you want us to design an abstract concept or create a narrative around characters in a specific environment, we will create the perfect campaign animation for you.