Amidst the deluge of information policymakers and stakeholders must grapple with, particularly during election seasons, the need for memorable and impactful communication has never been greater. Enter the manifesto video.
The Manifesto video has emerged on the scene as a powerful tool for captivating audiences and conveying key messages in a concise and compelling manner.
A recent Microsoft study found that videos under 90 seconds retain over 50% of viewers – a testament to the effectiveness of short-form video content. With projections indicating that short-form video will dominate 90% of internet traffic by the end of 2024, it’s clear that visual storytelling is the future of digital communication.
The rise of platforms like TikTok, where the “advocacy” hashtag has garnered nearly 70 million views, underscores the growing appetite for video content among online audiences. Furthermore, statistics show that at least 75% of people prefer video over text for both learning information and discovering products or services – a trend that extends across social media platforms and beyond.
Manifesto videos offer unparalleled versatility, seamlessly integrating into various digital platforms and offline settings. Whether shared at events, in one-on-one meetings, or during roundtable discussions, these videos enable organisations to amplify their message and reach a broader audience with ease.
Crafting a successful manifesto video requires careful attention to detail, from snappy intros to vibrant visuals and concise messaging. Research indicates that posts on platforms like X that include video content receive 10 times more engagement than those without. Similarly, on LinkedIn, users are 20 times more likely to share a video than any other form of content. Manifesto videos outperform traditional text-based policy briefing, with a two-minute online video achieving an impressive engagement rate of 70%, compared to just 20% for text-based content.
Manifesto videos harness the power of visual storytelling to bridge the gap between complexity and clarity. This dynamic solution promises to be the cornerstone of effective advocacy, forging connections and driving change.
Get in touch with our team of experts to find out more!
